• Strategic Planning

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  • In 2020, Edina will be a dynamic center of regional commerce that draws families, visitors, and economic opportunities for our business community like never before. But with the great opportunity also comes challenges. The world is changing not by years but by weeks and days. Given the growth and an accelerated pace of change, coupled with unprecedented needs and challenges facing business, it's time to ask ourselves...
     

    HOW WILL THE EDINA CHAMBER BEST SERVE OUR COMMUNITY IN 2020?
     

    While serving our membership and the community at large is always our goal, the "Defining Tomorrow: Chamber of the Future" initiative will allow us not only to maintain our future relevance but also to exceed member and community expectations. 

    Future iQ and the Ascendancy Research team have conducted research and pinpointed findings within our strategic planning process. Along with their assistance, we've held stakeholder engagement sessions, focus groups, and conducted an industry cluster analysis and have begun formatting a new direction for the Chamber.

    Below, you'll find several documents that explain the findings and reveal bits of the new direction the Edina Chamber is heading, including creating a Medical & Wellbeing Destination in Edina. 

     

    Edina Chamber of Commerce Economic Development Strategy Survey

    Economic Development in Edina: Stakeholder Engagement Analysis

    Economic Development Strategy Final Report

    Vision Edina Community Engagement Report

    2017 Strategic Plan Recommendations